Better Engagement,
More Repeat Bookings,
Stronger Guest Loyalty

Turn Stronger Guest Relationships Into Measurable Business Results

Move beyond one-off campaigns. Build lifecycle marketing that works. Travel CRM Academy provides practical, travel-specific training in segmentation, automation, and guest journey strategy—so you can create more relevant guest experiences and turn CRM into a consistent driver of engagement, repeat bookings, and long-term loyalty.

GET EARLY ACCESS

Next cohort begins September 2026

business results

WHAT WE OFFER

Insightful, Actionable Training for Travel & Hospitality Professionals

Every Travel CRM Academy program is crafted for the realities of travel, tourism, and hospitality marketing. Whether you manage a boutique hotel, lead guest engagement for a resort, or work within a destination marketing organization, our programs connect CRM strategy to measurable business results.

What You’ll Gain

  • Practical Skills – Craft campaigns that resonate with guests and drive bookings.
  • Actionable Insights – Apply travel-specific CRM and email-marketing frameworks that work.
  • Expert Guidance – Learn from industry veteran Mark Morin, with 36 years of CRM leadership for local, regional and global destinations.
  • Quick Wins & Long-Term Impact – See results fast with hands-on tools and strategies yoU can scale.

MEET YOUR INSTRUCTOR

Learn from an Industry Veteran with 36 Years of CRM Leadership

With more than 36 years of experience in CRM and relationship marketing, Mark Morin has helped travel destinations, hospitality brands, and resorts connect guest data with real business results.

His work with organizations such as Tremblant / Alterra Mountain Company and national tourism boards has guided marketing teams to align strategy, creativity, and technology for measurable growth.

At Travel CRM Academy, Mark brings that experience to professionals like you — transforming CRM from a set of tools into a driver of guest engagement and loyalty.

MEET MARK
Mark Morin
business results

WHY CHOOSE THE TRAVEL CRM ACADEMY?

A Learning Experience Built by Marketers, for Marketers

Our content goes beyond theory. Each lesson draws on decades of front-line CRM experience to translate best practices into clear, actionable learning. We understand the challenges of managing data, technology, and guest expectations, and we’ve built the Academy to help you master them confidently.

What Sets Us Apart

  • Industry Relevance – Every framework and example is drawn from real travel & hospitality contexts.
  • Flexible Learning – Short, focused lessons designed to fit your schedule and learning style.
  • Proven ROI – Implement what you learn immediately to improve engagement, retention, and bookings.
  • Trusted Expertise – Developed and taught by professionals who have guided CRM strategy for travel and hospitality organizations across all levels, from local destinations to global networks.

Your Professional Path to
Travel CRM Mastery

Start with Essentials. Grow through Advanced. Lead with Mastery.

Travel CRM Academy offers a clear path to professional growth — from foundational strategy and segmentation to advanced automation, analytics, and CRM leadership. Each program builds on the last, helping you turn insight into impact.

Essentials

Build your CRM foundation and strengthen guest engagement skills.

Next cohort starts
September 2026

Advanced

Optimize performance through data, automation, and testing.

Coming
January 2027

Mastery

Lead CRM strategy with insight, innovation, and impact.

Coming
September 2027

JOIN THE
ESSENTIALS COHORT

WHAT’S INCLUDED

Focused Course Features Designed for Real-World Impact

Each Travel CRM Academy program combines structured learning with practical application. You’ll see results quickly and build lasting confidence. Here’s what you’ll experience in the Travel CRM Essentials program:

Key Features

  • Modular, Self-Paced Learning – Six modules and 25+ concise video lessons (under 10 minutes each).
  • Live Group Q&A Sessions – Interactive coaching and peer exchange with Mark Morin.
  • Downloadable Resources – Templates, worksheets, and checklists ready for immediate use.
  • Guided Exercises & Assessments – Practical assignments that reinforce learning.
  • Certificate of Completion – A professional credential to showcase your expertise.
  • Coming Soon: Academy Community Access for ongoing networking and support.
EXPLORE ESSENTIALS
included
Pricing

PRICING AND ENROLLMENT

An Investment That
Pays for Itself

The Travel CRM Essentials program is priced at $2,499 USD, with a limited-time charter offer of $1,999 USD for early organizational participants. Enrollment includes lifetime access to course materials, updates, and live session recordings. Most professionals recover the cost of enrollment through improved campaign performance and guest retention within their first few months of implementation.

Bonus
Download our Professional Development Funding Letter to help secure employer support.

DOWNLOAD

JOIN THE WAITLIST / GET UPDATES

Be the First to Know When
New Courses Launch

Join our mailing list to receive launch announcements, exclusive offers, and travel CRM insights. Whether you plan to start with Essentials or join future Advanced and Mastery programs, you’ll be first to hear when enrollment opens.