The
Travel CRM Academy
Program

Move Beyond Training — Build CRM Mastery for Travel Growth

Unlike short seminars and generic CRM courses, the Travel CRM Academy offers a structured, mentor-led journey that helps tourism and hospitality professionals master the art and science of relationship marketing — from foundational strategy to advanced optimization.

EXPLORE ESSENTIALS

Next cohort begins September 2026

business results

YOUR PROFESSIONAL DEVELOPMENT PATH

The Path to CRM Mastery

The Academy’s program is designed as a progressive, three-level journey that builds your expertise step by step.

Each level blends on-demand lessons, guided exercises, and practical templates you can apply immediately in your own campaigns.

Together, they form a complete professional development pathway for travel and hospitality marketers ready to connect data, creativity, and strategy for measurable results.

LEVEL 1 – FOUNDATION

Travel CRM Essentials

Build a Strong Foundation in Relationship Marketing

Learning Objectives:

  • Understand how Travel CRM fits into every stage of the guest journey.
  • Collect, organize, and activate first-party data.
  • Craft targeted email journeys that convert lookers into bookers.
  • Measure and improve deliverability and engagement rates.

WHO IS IT FOR

Marketers, sales coordinators, or digital managers in tourism, hospitality, or attractions who are starting or growing their CRM program.

FORMAT

10–12 hours of guided learning over 6–8 weeks. Cohort-based with live Q&A and peer discussion.

EXPLORE ESSENTIALS
Essentials
Advanced

LEVEL 2 – OPTIMIZATION

Travel CRM Advanced

Scale with Automation, Testing, and Data-Driven Insights

Learning Objectives:

  • Build automated guest journeys triggered by behavior and booking data.
  • Segment audiences with precision using advanced filters and scoring models.
  • Conduct meaningful A/B tests and interpret results for continuous improvement.
  • Design dashboards that turn campaign data into business intelligence.

WHO IS IT FOR

Hospitality and travel marketing professionals with a solid understanding of CRM who want to deepen their skills and generate greater ROI.

FORMAT

Advanced project-based learning with real campaign examples, analytics walkthroughs, and optimization templates.

JOIN THE WAITLIST

LEVEL 3 – LEADERSHIP

Travel CRM Mastery

Lead With Strategy — Inspire Teams and Drive Sustainable Growth

Learning Objectives:

  • Define and champion a CRM vision aligned with your organization’s growth goals.
  • Build and inspire high-performing teams grounded in collaboration and accountability.
  • Align marketing, sales, and guest experience around shared data and insight.
  • Drive adoption and overcome resistance to CRM transformation.
  • Communicate ROI and impact in terms that resonate with executive leadership.

WHO IS IT FOR

Marketing and CRM leaders ready to guide enterprise-level programs, unite teams, and deliver measurable strategic results.

FORMAT

Capstone mentorship with leadership coaching, scenario-based workshops, and a final CRM Strategic Blueprint — your roadmap to put strategy into action.

JOIN THE WAITLIST
Mastery

THE TRAVEL CRM ACADEMY ADVANTAGE

What Makes This Program Different

Practical, not theoretical – very lesson connects directly to the realities of travel and hospitality marketing.
Mentor-led – Interactive coaching and peer exchange with Mark Morin.
Built for travel – Templates, worksheets, and checklists ready for immediate use.
Guided Exercises & Assessments – Practical assignments that reinforce learning.
Community & Continuity – A professional credential to showcase your expertise.

included
Pricing

BEGIN YOUR JOURNEY

Ready to Begin?

Start your journey with Travel CRM Essentials — and unlock the strategies, templates, and insights that turn one-time guests into loyal travelers.

ENROLL IN ESSENTIALS